Starbucks Unveils New Holiday Collaboration With Roller Rabbit
After the viral success of its sold-out Bearista holiday cups, Starbucks is back with another festive surprise. The coffee giant has announced a new collaboration with Roller Rabbit, the popular lifestyle and fashion brand known for its colorful, whimsical prints.
The upcoming holiday collection, which launches December 2, promises to bring Roller Rabbit’s signature style to Starbucks’ drinkware lineup — just in time for the gift-giving season.
A Fresh Start After the Bearista Cup Frenzy
The announcement comes shortly after the frenzy surrounding Starbucks’ limited-edition Bearista holiday cups, which vanished from shelves almost instantly. Fans lined up across the country to snag the collectible cup, featuring a cozy bear design with a Starbucks-green beanie and matching straw.
But when supplies ran out, disappointment spread fast. In fact, demand was so overwhelming that Starbucks issued an apology to customers.
“The excitement for our merchandise exceeded even our biggest expectations,” Starbucks said in a statement to People on November 6. “Despite shipping more Bearista cups to coffeehouses than almost any other merchandise item this holiday season, the Bearista cup and some other items sold out fast.”
The company added that it “understands many customers were excited about the Bearista cup” and apologized for any frustration caused by the shortage.
Starbucks did not reveal how many cups were produced but assured fans that more exciting merchandise would be rolling out throughout the holiday season — starting with this new Roller Rabbit collaboration.
What to Expect From the Starbucks x Roller Rabbit Collection
Details about the Starbucks and Roller Rabbit partnership are still under wraps, but the collaboration is expected to feature the brand’s bold, playful patterns on a new range of cups, mugs, and tumblers.
The limited-edition line will be available in select Starbucks stores beginning December 2, with additional product details to be shared closer to the launch date.
The partnership marks the latest move in Starbucks’ ongoing strategy to merge lifestyle design with its signature coffee culture — a trend that has seen growing success among collectors and coffee lovers alike.
More Holiday Merchandise Hits Starbucks Shelves
Alongside the upcoming Roller Rabbit collection, Starbucks has already released several new holiday-themed drinkware designs, including:
- Red Gingerbread Cookie Tumbler
- Festive Puppy Mug featuring a dog in a winter scarf
- Gingerbread Men Travel Mug
- Golden Poinsettia Ceramic Mug
Each item captures the cozy, cheerful essence of the holidays — perfect for gifting or adding a touch of festive flair to your daily coffee routine.
Returning Holiday Drinks and New Sweet Treats
Of course, no Starbucks holiday season is complete without its famous lineup of festive beverages. Returning fan favorites include:
- Peppermint Mocha
- Caramel Brulée Latte
- Iced Sugar Cookie Almondmilk Latte
- Chestnut Praline Latte
- Eggnog Latte (available starting December 2)
On the food side, Starbucks is also rolling out a few new seasonal treats and snacks, such as:
- Cinnamon Pull-Apart Bread (available year-round)
- Snowman Cookie
- Polar Bear Cake Pop
All of these drinks and desserts will be served in Starbucks’ newest holiday cup designs, which change annually and often become collector favorites.
A Look Ahead: Starbucks’ Holiday Magic Continues
This year’s holiday rollout underscores Starbucks’ continued focus on creating an experience-driven brand, where design, nostalgia, and coffee come together.
The Roller Rabbit collaboration adds a splash of fun and fashion to the mix, giving fans another reason to stop by their local store — or line up early on December 2 before the new collection sells out.
With vibrant merchandise, beloved seasonal drinks, and new treats, Starbucks aims to make the 2025 holiday season its most festive one yet.
